Packaging
IKEA
A better everyday life for the many people.
Packaging for the people and the planet.
In close collaboration with IKEA and our friends at BVD we set out to see if we could create packaging that contributes to a better everyday life for the many people. Finding the changes that really matters. Because when serving millions of peoples around the world, every change is a big change.
The IKEA way.
By listening to customers, looking at global trends, exploring materials, new ways of manufacturing and visual expressions coherent with the IKEA brand personality, we developed a new packaging concept. A solution that highlights sustainable packaging the IKEA way: simple, caring and friendly.