A better everyday life for the many people.

In close collaboration with IKEA and our friends at BVD we set out to see if we could create packaging that contributes to a better everyday life for the many people. Finding the changes that really matters. Because when serving millions of peoples around the world, every change is a big change.

By listening to customers, looking at global trends, exploring materials, new ways of manufacturing and visual expressions coherent with the IKEA brand personality, we developed a new packaging concept. A solution that highlights sustainable packaging the IKEA way: simple, caring and friendly.