Start-up

Cowboy

Never ride alone.

Setting the gold standard for e-bikes.

Winter 2017 three entrepreneurs from Brussels came to Propeller with a strong vision and a business idea. To create a e-bike for urban and connected riders with an outstanding bike experience.

Iconic by design. Simplified to necessity to set focus on a smooth and agile riding experience.

Discover the future at Cowboy's key market stores.

Brand stores are located in key markets like Berlin, Brussels and Paris. A place to get to know the brand and imagine Cowboys future for how a car-free city might look like.