Never ride alone.

Winter 2017 three entrepreneurs from Brussels came to Propeller with a strong vision and a business idea. To create an iconic e-bike for urban and connected riders with an outstanding bike experience. Less than two years later the Cowboy bike was released, setting a new gold standard for e-bikes.

Iconic by design. Simplified to necessity to set focus on a smooth and agile riding experience.

Brand stores are located in key markets like Berlin, Brussels and Paris. A place to get to know the brand and imagine Cowboys future for how a car-free city might look like.