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Case

Zparq

Challenging the limits of marine propulsion.

Driving the marine tech transformation.

Since start, Propeller has been the sole design partner for green-tech startup Zparq.

With products and services designed to be sustainable over the whole value chain, and with a circular approach, Zparq's vision is to change marine propulsion as you know it.

Zparq’s electric boat motor is designed on a unique patented ‘open-pod’ technology – a motor completely immersed in water without encapsulation.

With very few moving parts and a small form factor, Zparq’s motor delivers high power for its low volume and cross-sectional area. This design ensures a longer range and lower drag at speed compared to competitors’ solutions.

The Z10.

Zparq's first consumer product is the Z10. Inspired by the traditional rudder and built on the patented open-pod solution, it delivers unmatched power relative to its low weight.

The companion app gives users access to a wide set of extended features, such as custom acceleration curves and theft tracking.

 

Creating the Zparq brand.

In designing the Zparq graphic profile, we employed semi-technical typography to achieve a contemporary and precise look that remains easily readable. The logo features an electric flash in the negative space, symbolizing energy and innovation while maintaining a sleek, minimalist Z letter silhouette.

 

No detail in the design has been overlooked. Every design decision stems from the decisive goal of creating the most efficient motor possible.

At the core of everything Zparq does is the unmatched pod and its patented cooling technology.