We create brand consistency over time.

Regardless of the project's scale, we always apply a strategic approach to ensure that the product or experience seamlessly aligns with your brand and ambitions. We develop design strategies that encompass short, mid, and long-term goals, ensuring that each step aligns with your company's long-term roadmap. Through design, we bridge the gap between R&D and marketing, providing tactical navigation to achieve cohesive brand and product integration early on in the process.

In a synchronized initiative, both the Branding Strategy and the Product Design Strategy (crafted by Propeller) were revamped to redefine Andis as a lifestyle brand synonymous with creative empowerment.

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Robust design standards keeps the portfolio together year after year.

Mastering design coherence within a complex, high-end, technology-driven portfolio is no easy endeavor. The task becomes even more challenging with steady growth and numerous acquisitions.For over two decades, Propeller has been the trusted partner for American survey company Trimble. Together, we have established robust design standards that extend across every branch of the company's portfolio.

We craft bespoke design guidelines and systems which streamlines your long-term design and product development process as well as ensures that the visual expression stays true to your brand over product families and segments. Our extensive experience in defining design strategies also means we are experts at interpreting existing strategies and design guidelines.

Maintaining design consistency is quite a task when have 10000+ products.Bosch presented Propeller with a challenge: to create a cohesive design language that would unify Bosch's diverse range of products, spanning from electrical toothbrushes to lawnmowers, while maintaining their recognizability as Bosch.

The collaboration has resulted in a solid design standards foundation and the design of over 70 DIY power tools and earning several design awards.